Sales Engine Scorecard — free
Fifteen questions across the six systems of a working sales engine. Six minutes, scored instantly, no call at the end of it.
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Which of these is you?
Two people carry the number. New hires take nine months to become useful. The forecast moves in the last week of the quarter. And if you stop selling, sales stop. None of that is a people problem — it is what happens when the method lives in a few heads instead of in a system. Pick the sentence that sounds like your business.
Four situations below, two more doors at the end. Every one leads to a page that says exactly what we would do, in what order.
Situation One
“I’m still my company’s best salesperson.”
Your top rep isn't better. They just have a method nobody wrote down. The path: Scorecard → Leak Audit → Playbook. Free, six minutes, no call to start; two weeks to put a rupee number on every leak; eight weeks to install the system your company owns.
Sales Leak Audit — 2 weeks
Every leak in your pipeline found and valued in rupees. Fixed fee, credited in full against the Playbook if you proceed.
Sales Success Playbook — the install
Eight weeks. We reverse-engineer your top performers and turn what they do into a documented sales operating system: ICP and qualification, the deal path, the conversation kit and the operating rhythm. You own it and it runs after we leave.
- Double your qualified pipeline without adding a salesperson
- Cut new-hire ramp from nine months to ninety days
- Stop being your company's best salesperson
Situation Two
“We have a team, but results depend on two people.”
Install the system. Then embed the capability. Sold in that order, always. We will not sell the Academy to a company without a playbook. The path: Leak Audit → Playbook → Academy.
Sales Success Playbook — the install
We reverse-engineer what your top performers already do and turn it into a documented sales operating system your company owns: ICP and qualification, the deal path, the conversation kit, the operating rhythm.
- Best for: founder-led or plateaued sales, 3–30 sellers
- Format: 2-week audit, 8-week install, optional 90-day embed
- Outcome: the best rep's method becomes the company standard
Sales Academy — the embed
We don't teach selling. We certify your team on your playbook — using your deals, your objections, your customers. Three tracks: Seller, Manager and the AI Sales OS, plus the ninety-day ramp every new hire runs from day one.
- Make your average rep perform like your top rep
- Managers who coach to a standard, not chase a number
- Capability that survives attrition
Same system. Three levels of hands-on.
Pick based on how much of the running you want to do yourself.
Advisory Install
We build it, train your managers, and step back. Lightest touch, fastest handover.
Fractional Sales Director
A part-time Sales Director owns the install and the quarters after it. Two to six days a month.
Sales Head On Demand
An embedded Sales Head runs the team on live deals while the system goes in. One to three days a week.
Build Programmes · Situation Three
Nothing to install yet? We build it. For businesses with paying customers but no outbound, or revenue but no sales team. Two programmes that create the raw material the Playbook later codifies.
“We have customers, but no outreach.”
Referrals dry up, the founder is the only person who can open a conversation, and every quiet month becomes a scramble. The fix is not a salesperson or an agency retainer. It is a system: the right list, a message that earns a reply, one place every reply lands, and a rhythm someone keeps. We build that system in seven working days and run it with you until it runs without us. Lists, messages, CRM and calendar built in your name and live within seven working days; run with you for ninety days, then handed over. The path: Outreach Engine — live in 7 days, run with you for ninety — then, with three or more sellers, Leak Audit → Playbook.
Outreach Engine — live in 7 days
A pipeline engine you own — lists, messages, CRM, calendar — built in seven working days, run with you for ninety days, then handed over with your person trained to run it.
- Best for: founder-led B2B, 0–3 sellers, paying customers but no repeatable outbound
- Format: 7-day install, 90-day managed run, handover
- Outcome: your first outreach goes out in 7 days, not 7 weeks
Sales Leak Audit — 2 weeks
Every leak in your pipeline found and valued in rupees. Fixed fee, credited in full against the Playbook if you proceed.
Situation Four
“We have revenue, but no sales team.”
Hire two people who “know the industry”, hand them a target, hope. Six months later the founder is still closing every deal and the team has become a cost. A sales team is a system before it is a group of people — the roles, the competencies, the way you hire, the way you induct, the numbers you hold people to, and the leads you feed them. We build those parts in that order, then run the team until it meets a standard you signed off before anyone was hired. Manning, competencies, recruitment assessment, induction, KPIs, a lead engine, then operate and transfer. Starts with a two-week Blueprint. The path: a two-week Sales Team Blueprint → the modules you need, in a fixed order → Academy certification once the team exists.
Sales Team Build — modular
Manning, competency framework, recruitment design and assessment, induction and 90-day ramp, KPIs and operating rhythm, a lead engine, then operate and transfer — bought module by module, in a fixed order, after a two-week Blueprint.
- Best for: businesses with revenue and no real sales team, or a team that needs one piece
- Format: 2-week Blueprint, then modules or a bundle, 3–9 months
- Outcome: a team that closes without you in the room
Sales Academy — the embed
Certification on your playbook, not generic selling skills. Three tracks — Seller, Manager and the AI Sales OS — plus the ninety-day onboarding ramp that every new hire runs from day one.
- Best for: teams with a defined playbook, ours or yours
- Format: cohorts, manager intensives, or an annual licence
- Outcome: your average rep performs like your top rep
Two More Doors
Enterprise, PE-backed, or beverages in Africa
Enterprise and PE-backed groups
Enterprise and PE-backed businesses install the same system at multi-BU scale — historically sold as our Commercial Excellence programme, now the enterprise tier of the Sales Success Playbook.
Commercial excellence for Africa's beverage industry
Ownership resets and new leadership across Africa's $32.5B beer market are forcing a rebuild of commercial capability. We've built that infrastructure before — inside Pernod Ricard, deployed across 25+ international markets.
Still not sure? Take the six-minute Scorecard — it tells you whether your constraint is the system or the people, no call required.
Start the install — this week
Tell us what you want installed and we will come back within one business day.
Not ready to commit? Book a free 20-minute growth call instead.
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Find out what your sales system is costing you
The Sales Engine Scorecard is a 15-point self-audit across the six systems of a working sales engine. Six minutes. No call required.
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