The Entrepreneurship Journey is our 7-session programme for aspiring founders and student entrepreneurs — built on lean startup practice and told through Indian case studies. Delivered for business schools, incubators and corporate innovation teams.
Participants don't study entrepreneurship — they do it. Every session moves their own idea one stage forward, ending with a launch-ready plan.
Training the opportunity eye: finding real problems worth solving in everyday India — from newspaper headlines to a Zepto delivery bag.
Getting out of the building: interviews, personas and evidence over opinion. Participants build their first real customer persona.
The one-page business plan: problem, solution, channels, unfair advantage — mapped live on their own venture.
Prototype before you build. Paper prototypes to minimum viable products — testing the riskiest assumption first, cheaply.
The Business Model Canvas plus the arithmetic of survival: margins, CAC, and whether each sale makes or loses money.
Reading the signals: retention, referrals and revenue. When to persevere, when to pivot — with a validation compass.
The graduation session: a sealed-envelope commitment, a 90-day launch plan, and the key to executing it. Participants leave with a venture, not just a certificate.
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25 copy-paste AI prompts for prospecting, objections, follow-ups and closing — plus the AI Workday checklist.
A 30-question self-audit of your sales engine across 6 systems. Score yourself in 20 minutes.
Our best LinkedIn posts as a monthly PDF, plus the interactive B2B/B2C audit spreadsheet that scores your sales engine. New volumes free for newsletter subscribers.