From spotting the idea to launch day
The Entrepreneurship Journey is our 7-session programme for aspiring founders and student entrepreneurs — built on lean startup practice and told through Indian case studies. Delivered for business schools, incubators and corporate innovation teams.
Seven sessions, one venture
Participants don't study entrepreneurship — they do it. Every session moves their own idea one stage forward, ending with a launch-ready plan.
1. Spot the Gold
Training the opportunity eye: finding real problems worth solving in everyday India — from newspaper headlines to a Zepto delivery bag.
2. Customer Discovery
Getting out of the building: interviews, personas and evidence over opinion. Participants build their first real customer persona.
3. Lean Canvas
The one-page business plan: problem, solution, channels, unfair advantage — mapped live on their own venture.
4. Design Thinking & MVP
Prototype before you build. Paper prototypes to minimum viable products — testing the riskiest assumption first, cheaply.
5. Business Model & Unit Economics
The Business Model Canvas plus the arithmetic of survival: margins, CAC, and whether each sale makes or loses money.
6. Product-Market Fit & Validation
Reading the signals: retention, referrals and revenue. When to persevere, when to pivot — with a validation compass.
7. Launch Roadmap
The graduation session: a sealed-envelope commitment, a 90-day launch plan, and the key to executing it. Participants leave with a venture, not just a certificate.
Built for institutions
- ~3.5 hours of core video content plus live workshops and activities
- Indian case studies told as narratives, not slides
- Participant activities in every session: personas, canvases, prototypes
- Homework with points; energy built session by session to launch day
Three audiences
- Business schools and universities — semester or bootcamp format
- Incubators and accelerators — cohort pre-work and selection filter
- Corporates — intrapreneurship and new-venture teams
Sign up now — start this week
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Take something useful, on the house
Two tools our clients pay us to apply — yours free. Leave your details on the resources page and they're in your inbox.
The AI Sales Starter Pack
25 copy-paste AI prompts for prospecting, objections, follow-ups and closing — plus the AI Workday checklist.
The Sales Health Check
A 30-question self-audit of your sales engine across 6 systems. Score yourself in 20 minutes.
LinkedIn Insights Pack + Sales Efficiency Audit
Our best LinkedIn posts as a monthly PDF, plus the interactive B2B/B2C audit spreadsheet that scores your sales engine. New volumes free for newsletter subscribers.