Delivery Mode

Fractional Sales Director — senior sales leadership, without the full-time salary

A part-time Sales Director who owns the installation of your sales system and stays for the quarters that follow. Revenue diagnostics, pipeline architecture, pricing and monthly accountability — at a fraction of a full-time cost.

The system is the product. This is one of three ways it gets installed.

The Honest Framing

You are not hiring a consultant. You are choosing an install mode.

Every Lighthouse engagement installs the same thing — a documented sales operating system built from your own top performers. What differs is how much of the running we do while it goes in. The fractional model suits founders who need direction and accountability more than they need another pair of hands on deals.

Compare all three delivery modes →
Fit

Best for 10–200 employee businesses with plateaued or founder-dependent sales

If your team is larger than about fifty sellers, or has no functioning sales management at all, an embedded Sales Head On Demand is usually the better mode. If you already have a capable second line, the lighter Advisory Install may be enough.

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What The Director Owns

Five responsibilities, monthly

Revenue strategy

Where growth comes from next year, which segments to stop serving, and what that means for capacity and pricing.

Pipeline architecture

The deal path, stage gates and qualification standard — designed, installed in your CRM, and enforced through review.

Pricing & commercial policy

Discount authority, approval thresholds and the discipline that stops margin leaking one exception at a time.

Team & capability

Who is in the right seat, who needs certifying, who needs replacing — and the ramp plan for whoever joins next.

Board-level accountability

One person answerable for the number, reporting the same six metrics every month, in front of whoever needs to hear it.

Founder handover

An explicit plan to reduce the share of revenue that requires you in the room. That number is tracked from month one.

Engagement Shape

How it runs

Weeks 1–2

Leak audit and baseline. Your six metrics recorded before anything changes.

Weeks 3–10

Playbook built and installed. Stage gates live, qualification applied, review rhythm running.

Month 3 onward

Two to six days a month: monthly review, deal inspection, coaching your managers, quarterly governance with you.

Exit

Six-month minimum, with a defined handover to an internal leader we help you develop or recruit.

Questions

Straight answers

You get senior experience at a fraction of the cost and no hiring risk — but only two to six days a month of it. That works when your constraint is direction and discipline rather than daily execution capacity.

Priced by days per month against a six-month minimum. You will have a clear number after the free growth call, before any commitment.

We take accountability for the six agreed metrics and for the installation. Quota ownership sits with your team — we build the system and the managers who run it.

You keep the playbook, the rhythm and the certified managers. The exit is designed into the engagement rather than negotiated at the end of it.

The Sales Leak Audit is a fixed fee with no variation for scope, credited in full against the Sales Success Playbook if you proceed within ninety days. The Playbook is a fixed-scope, eight-week install, bought three ways — the audit on its own, the Playbook, or Playbook plus a ninety-day install. The Sales Academy is bought as cohorts, manager intensives, or an annual licence. The delivery modes run monthly for a defined term — two to six days a month for a Fractional Sales Director, one to three days a week for a Sales Head On Demand. The Sales Team Blueprint is credited against the modules you go on to buy. You will have a number after the twenty-minute call.

Next Step

Sales Success Playbook — what gets installed

Full scope & modules →
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Find out what your sales system is costing you

The Sales Engine Scorecard is a 15-point self-audit across the six systems of a working sales engine. Six minutes. No call required.

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The Sales Engine Scorecard

Score your engine across pipeline, qualification, deal path, conversation, cadence and measurement.

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The AI Sales Starter Pack

25 copy-paste AI prompts for prospecting, objections, follow-ups and closing.

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Are you B2G, B2E, B2SMB, B2M or B2PRO? Find your mix and what each buyer actually requires.

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