Two people carry the number
Your top 20% are not better people. They have a better method — it has simply never been written down, so it cannot be copied.
Flagship · Revenue Engine Installation™
Your best salesperson shouldn't be the company's best-kept secret. In eight weeks, their method becomes a system your company owns.
Revenue Engine Installation™ is the 8-week sales system install for founder-led B2B companies. We reverse-engineer what already works inside your sales team — your top performers, your best deals — and turn it into a documented, measurable sales operating system your managers and reps can run without depending on the founder.
Founder-led B2B · 5–30 sellers · ₹10–100 Cr revenue · Installed in eight weeks · Guaranteed · You own the asset.
Sound Familiar?
“We have good people. We have customers. We have a product that sells.”
“But our sales performance depends too much on two or three people, our forecast isn't reliable, new reps take too long to become productive, and the founder still has to rescue the important deals.” If that is your company, the problem is not talent. It is a system problem wearing a people problem's clothes — and systems can be installed.
The founder is the bottleneck
If you stop selling, sales stop. That cap does not move by hiring. It moves when the method leaves your head and enters a system.
New hires take forever
Nine months to productivity because onboarding means shadowing whoever is free. An installed system turns that into a ninety-day ramp.
The forecast is a feeling
Without written stage criteria, your pipeline is a list of opinions. That is why the number moves in the last week of the quarter.
Fit
Who this is built for — and who it is not
We narrowed this deliberately. The install works when there is something real to reverse-engineer and a leadership team that wants the founder out of every deal.
A fit if
- Indian B2B company, ₹10–100 Cr annual revenue
- Five to thirty salespeople
- The founder or CEO is still involved in the important deals
- A sales history worth codifying, and at least one recognised top performer
- Sales have plateaued or turned unpredictable
- Meaningful average deal value
- Ambition to grow without simply adding more salespeople
Not a fit if
- You are pre-revenue with nothing to reverse-engineer
- You want a one-day motivational session
- You cannot give us access to your top performers
- You want a report rather than a change
What Gets Installed
Ten components. One revenue operating system.
Nothing here is imported from a Western methodology. Every component is built from evidence taken out of your own business — then documented, installed and handed over.
1. Revenue Leak Audit
Where deals die, quantified in rupees. Your six metrics baselined before anything changes, so every later claim can be checked.
2. Ideal Customer & Qualification System
Who should be pursued — and who shouldn't — as a scored test rather than a paragraph. This is what fixes forecast accuracy.
3. The Deal Path
Stage definitions, written entry and exit criteria, and the artefact required before a deal can move.
4. The Conversation System
Discovery, diagnosis, presentation, objection handling and closing — sourced from your winners, not a template library.
5. The Sales Operating Rhythm
Pipeline reviews, forecasting, deal reviews and the manager cadence. The part that makes it survive month four.
6. Top-Performer Extraction
We capture what your best salesperson actually does — the questions, the sequences, the judgement calls — and write it down so it can be copied.
7. Manager Enablement
Your managers trained to coach and inspect against the new system, not against their memory of how they used to sell.
8. 90-Day New-Hire Ramp
The system turned into an onboarding mechanism, so the next hire is productive in a quarter rather than a year.
9. AI Sales Layer
Prospecting, research, meeting preparation, follow-up, objection handling and proposal workflows — built on your own playbook, not generic prompts.
10. Executive Revenue Dashboard
Qualified pipeline, win rate, sales cycle, ramp time, forecast accuracy and founder dependency — reported every fortnight.
Why It Is More Likely To Work
More certainty, less time, less effort — by design
An offer is only as good as the buyer's belief that it will work. So we built the install around three things: raise the odds, shorten the wait, and take the work off your team.
Raise the odds
We benchmark your business before anything is installed, baseline the six metrics, use your own top performers as the evidence, measure every fortnight, and put an executive dashboard and implementation milestones in front of you from week one.
Installed in eight weeks, not consulted for six months
This is an install with a handover date, not an open-ended advisory relationship. The leak audit lands in week two; the system is live and yours by week eight.
We do the heavy lifting
We don't ask your team to invent a sales process. We extract what already works and install it. Your people give us interviews, a data pull and the findings sessions — roughly six to eight hours across the audit, then a few hours a week during the build.
Implementation Milestones
Eight weeks, four milestones, one handover
Milestones are agreed on day one and reviewed every fortnight against the six metrics. The typical shape:
Weeks 1–2 · Audit & baseline
Revenue leak audit, six-metric baseline, top-performer extraction begins.
Weeks 3–4 · The core
Ideal customer and qualification system, the deal path, stage gates in your CRM.
Weeks 5–6 · The conversation & the rhythm
Conversation system, sales operating rhythm, AI sales layer, executive dashboard live.
Weeks 7–8 · Enablement & handover
Manager enablement, 90-day ramp installed, documentation versioned and handed over.
The Installation Guarantee
If it isn't installed, we keep working — at no additional professional fee
“If the agreed sales operating system isn't fully documented, installed and handed over by the end of the agreed installation period, we continue working at no additional professional fee until it is.”
We guarantee what we control — the install, the documentation, the handover and the measurement. We do not guarantee your market, and we will tell you so. What you are protected against is the outcome everyone fears from a consulting project: a presentation instead of a working system.
How You Buy It
Start with the audit. Credit it in full against the install.
No price list, on purpose: every scope is sized on the twenty-minute call. But the shape is fixed, so you know how you will be buying before you speak to us.
Entry — Sales Leak Audit
Two weeks. Every leak found and valued in rupees. Fixed fee, credited 100% toward the Revenue Engine Installation if you proceed within ninety days. Don't take our word for it — let us put a rupee value on your sales leaks first.
Core — Revenue Engine Installation™
Eight weeks, fixed scope. All ten components documented, built and handed over, your managers trained to run the operating rhythm, and the Installation Guarantee.
Installation + 90-day embed
The install plus a ninety-day embedded run with manager coaching alongside — the version for teams that want behaviour to change, not just a document to exist.
Continue — Fractional Sales Director
After handover, we operate and improve the system with you: two to six days a month, six-month minimum. Or hand the running to a Sales Head On Demand.
Enterprise and PE-backed groups install the same system at multi-business-unit scale — previously sold as our Commercial Excellence programme, now the enterprise tier here.
Then What
See the Sales Academy →
A system nobody is certified on is a document
The Installation builds the system. The Sales Academy certifies every seller and manager to run it, and puts each new hire through a ninety-day ramp built on it. That is where the compounding happens.
Questions
Straight answers
Because that is exactly the symptom we are describing. Training failed because there was no system underneath it. Ask your team what your qualification criteria are — if you get four different answers, you have found the problem we fix.
The document is the artefact. The install is the product — stage gates in your CRM, a review rhythm your managers run, a conversation system your reps use, and a dashboard your leadership reads.
Because the deliverable is a working system, not advice. Consulting ends with a recommendation. An installation ends with a handover: everything documented, running and owned by you.
Everything we control — the install, the documentation and the handover. If any agreed component is not documented, installed and handed over by the end of the agreed installation period, we keep working at no additional professional fee until it is. It does not cover results that depend on your market or on your managers running the rhythm; we measure those honestly every fortnight instead.
Good — that is the point. We are not bringing a template. We are documenting what already works in your business, from your own people.
You should, and the documentation makes that possible afterwards. What you are buying is eight weeks of external time and an outside eye. Most internal versions stall at forty per cent because the sales head still has a number to hit.
The leak audit lands in week two and usually changes what people argue about immediately. The system is live by week eight. Metric movement follows the sales cycle length of your own business.
The Sales Leak Audit is a fixed fee with no variation for scope, credited in full against the Revenue Engine Installation if you proceed within ninety days. The Installation is a fixed-scope, eight-week install backed by the Installation Guarantee, bought three ways — the audit on its own, the Installation, or Installation plus a ninety-day embed. Fractional Sales Director and Sales Head On Demand run monthly for a defined term. You will have a number after the twenty-minute call.
Start the Revenue Engine Installation
Tell us about your sales team. We reply within one business day with scope and timing.
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Find out what your sales system is costing you
The Sales Engine Scorecard is a 15-point self-audit across the six systems of a working sales engine. Six minutes. No call required.
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The Sales Engine Scorecard
Score your engine across pipeline, qualification, deal path, conversation, cadence and measurement.
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25 copy-paste AI prompts for prospecting, objections, follow-ups and closing.
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Are you B2G, B2E, B2SMB, B2M or B2PRO? Find your mix and what each buyer actually requires.